Use video formats for animated content

The Opportunities section of your Lighthouse report lists all animated GIFs, along with estimated savings in seconds achieved by converting these GIFs to video:

A screenshot of the Lighthouse Use video formats for animated content audit

Why you should replace animated GIFs with video

Large GIFs are inefficient for delivering animated content. By converting large GIFs to videos, you can save big on users' bandwidth. Consider using MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF to save network bytes.

Create MPEG videos

There are a number of ways to convert GIFs to video. FFmpeg is the tool used in this guide. To use FFmpeg to convert the GIF, my-animation.gif to an MP4 video, run the following command in your console:

ffmpeg -i my-animation.gif my-animation.mp4

This tells FFmpeg to take my-animation.gif as the input, signified by the -i flag, and to convert it to a video called my-animation.mp4.

Create WebM videos

WebM videos are much smaller than MP4 videos, but not all browsers support WebM, so it makes sense to generate both.

To use FFmpeg to convert my-animation.gif to a WebM video, run the following command in your console:

ffmpeg -i my-animation.gif -c vp9 -b:v 0 -crf 41 my-animation.webm

Replace the GIF image with a video

Animated GIFs have three key traits that a video needs to replicate:

  • They play automatically.
  • They loop continuously (usually, but it is possible to prevent looping).
  • They're silent.

Luckily, you can recreate these behaviors using the <video> element.

<video autoplay loop muted playsinline>
  <source src="my-animation.webm" type="video/webm" />
  <source src="my-animation.mp4" type="video/mp4" />

Use a service that converts GIFs to HTML5 videos

Many image CDNs support GIF to HTML5 video conversion. You upload a GIF to the image CDN, and the image CDN returns an HTML5 video.

Stack-specific guidance


For animated content, use amp-anim to minimize CPU usage when the content is offscreen.