Chrome ad experience measurements
Chrome provides public metrics and tooling for sites and others, like advertisers, to better understand real users' ad experiences and their impact.
CrUX ad metrics
Chrome publishes experimental metrics about Chrome users' ad experiences from Chrome users through the Chrome User Experience Report (CrUX). This is reported for eligible sites at an origin and page-level.
Ad
Count
The Ad Count metric describes how many ads a typical user is seeing at once on the site.
Ad
Density
The Ad Density metric describes a typical user's balance of content and advertising visibility.
Ad Weight:
CPU
The Ad Weight: CPU metric describes the CPU consumption by ads, which can impact performance.
Ad Weight:
Network
The Ad Weight: Network metric describes the network resources consumption by ads, which can impact performance.
Ad experience documentation
Ad measurement
detection
Learn how Chrome detects ads on the page.
Ad measurement
methodology
Learn about the methodology used to measure ad experiences.
Ad measurement
tooling
Learn about the tooling available in Chrome to help you measure ad experiences.