Interpreting your Chrome Web Store listing metrics can help you evaluate how
changes to your extension and store listing can affect conversion rates. For
example, you can identify countries with a high number of visitors so you can
prioritize supporting languages for those countries. You can also export all the
reports described below as CSV files.

> [!NOTE]
> **Note:** All charts can be navigated with a mouse, by hovering a data point to view values, or with a keyboard, by focusing on the chart and using the arrow keys.

## Installs and uninstalls

You can track customer acquisition and churn using these reports:

- Track acquisition using the daily install report.
- Monitor user churn using the daily uninstalls analytics.

These numbers include new and returning users, with breakouts by country,
language, and operating system. You can update the time period using the "Date
range" drop-down menu.

![daily installs
statistics chart](https://developer.chrome.com/static/docs/webstore/metrics/image/daily-installs-metrics.png)

## Impressions

The impressions metrics track the number of users that discover your extension
while searching or browsing the Chrome Web Store. An impression occurs when your
extension is featured in any collection or direct visits to your store item.

![daily impressions
statistics chart](https://developer.chrome.com/static/docs/webstore/metrics/image/daily-impressions-metrics.png)

## Users

You can monitor weekly user retention for different groups of users, categorized
by country, language, operating system, and item version.

![weekly users
statistics chart](https://developer.chrome.com/static/docs/webstore/metrics/image/weekly-users-metrics.png)

> [!NOTE]
> **Note:** The **Users** stats only captures installations; it doesn't monitor whether users are active or not.

## Google Analytics

To track store item metrics, you can opt in to Google Analytics 4 by clicking
**Opt in to Google Analytics** under **Additional metrics** on the **Store
listing** tab. After opting in you will receive an email notification.

The Chrome Web Store manages the account for you and makes the data available in
Google Analytics. Chrome Web Store grants you access only to non user-level
data. All users with access to a publisher, regardless of their role, are
granted access to data for items owned by the publisher.
![Where to opt in to Google Analytics](https://developer.chrome.com/static/docs/webstore/metrics/image/where-opt-to-google-ana-f81e258ec975b.png)

See [Using your Google Analytics account with the Chrome Web Store](https://developer.chrome.com/docs/webstore/google-analytics.md.txt)
to learn more.